Animal Rights Advocate furbabies Gucci and Clyde (Aus Champ Bullmastiffs) had their first meal of Pet Food Australia's premium dry food...they both enjoyed this product...its too soon to say if this product maintains their immaculate show condition...I can certainly give an honest review after 7 days with my babies being on this product...so far my furbabies ate this product no different from their usual high quality premium dry food...that is a bonus in my view....for them to enjoy this product...stay tuned for further updates :-)